Personal Marketing in the Digital World

The development of information and communication technologies causes a number of consequences observed both on the macro and micro scale. This is reflected in the development of the information society, the network society as well as the digital economy. The multifunctionality and application potential of new information and communication technologies make them applicable in many areas of enterprise management. This also concerns personal marketing, which in the era of the development of digital media gains new opportunities and tools for implementing the assumptions of this concept. The purpose of the chapter is to present the premises, determinants, and possibilities of using innovative technologies in the area of personal marketing. The findings resulting from the conducted research indicate that the use of the internet and artificial intelligence in personal marketing requires considering several conditions, including psychological as well as sociocultural ones related to the observed generational changes. At the same time, it should be noted that the coronavirus pandemic accelerated the processes of the virtualization of work and resulted in new challenges for personal marketing in terms of creating hybrid work solutions that will be adequate for the post-pandemic reality.

Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities' Social Media Communication

Public communication has become more important to higher education institutions (HEIs), with many HEIs using social media to communicate with stakeholders. However, scholarship on the subject is scarce and mainly based on single-platform studies and small datasets. Therefore, we conducted a cross‐platform study to examine the communication of all Swiss HEIs on Facebook, Instagram, and Twitter. The results were based on two datasets: an automated analysis on data for all Swiss HEIs (n = 42) and their social media accounts from 2004 to 2021 (337,232 posts from 207 accounts), and a manual content analysis on 1,500 posts per platform. By including all HEIs in one country, this study allowed for a comparison of the results by HEI type: universities of applied sciences, universities of teacher education, and research universities. Results show that, in recent years, HEI communication increased on Instagram, but not on Facebook or Twitter. Twitter was used the most by research universities, while most Instagram and Facebook posts were from universities of applied sciences. Universities of teacher education were least active across all platforms. The content of communication across all HEI types was primarily self‐referential. Our analysis of how well HEIs used the affordances of social media communication relative to hypertextuality and multimodality revealed a generally high level of adaption. Moreover, our data showed no substantial impact of the Covid‐19 pandemic on posting activities and engagement with social media posts by HEIs for the two first years of the pandemic. © 2023 by the author(s);licensee Cogitatio Press (Lisbon, Portugal).

A historical survey of the African Neo-Pentecostals' response to digital transformation

The ongoing digital transformation (DT) in our world has not only brought change to secular systems but also to how things are done in the mission and ministry of the Christian faith. Although before the coronavirus disease 2019 (COVID-19) pandemic, some churches were interacting with DT, the post COVID-19 experience has shown that many more Christian organisations, especially, the African Neo-Pentecostal Churches (ANPC), have carved their niche in the digital space. With South Africa and Nigeria in view, this article investigated how the ANPC interacts with DT to improve missional work and the possible implications of doing so in the last 15 years. In the process, three strategies were applied. Firstly, a literature review and some online investigations were undertaken to articulate how the ANPC have engaged with DT in the past. Secondly, as a primary source, a quantitative empirical survey was conducted through data collection from 109 Neo-Pentecostal leaders to assess the current development in the use of digital technology (DTECH) by the ANPC. Thirdly, the article applied Albert Humphrey's Strengths, Weaknesses, Opportunities and Threats (SWOT) framework to analyse the implications of the interaction. The outcome showed that the strengths and opportunities of digital interaction such as the wider and easier reach of audience, online training, online giving, improved sound and light technology and advertisements among others are helpful in missional assignments. Nevertheless, some observed Weaknesses and Threats need attention. Most importantly, the lesson from the findings is that ‘techno church' practices come with gains;however, interaction with DT is not sufficient for missional services. Contribution: Aligning with HTS Teologiese Studies/Theological Studies's focus and scope, this article contributed to an interdisciplinary religious aspect of research as it brought forward the interactions of African Pentecostalism, Historical Theology and Information Technology.

Application of OMO Teaching Mode in Music Education in Colleges

With the development of COVID-19, more and more courses begin to be transferred to online teaching. The OMO teaching mode that focuses on offline teaching within a certain period of time and completes online teaching interaction at a later stage has become a trend. Based on the current teaching practice of music education in Colleges and universities, the paper combines teaching with Internet new media technology under the current environmental situation, realizes the new mode of offline and online joint teaching, realizes student-centered unlimited learning, completes the informatization and real-Time teaching, and improves the teaching results. © 2022 ACM.

[How many patients with inflammatory rheumatic diseases have the technical prerequisites for video consultations and are also willing to use this to carry out visits by medical specialist visits?] / Wie viele Patienten mit entzündlich rheumatischen Erkrankungen haben die technischen Voraussetzungen für Videosprechstunden und sind bereit, fachärztliche Visiten so durchzuführen?

BACKGROUND: The currently disseminating severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) pandemic and limited capacities in outpatient rheumatological care, pose questions about possible alternatives to clinical visits, also in view of the digital revolution. It is unclear whether and to what extent patients with inflammatory rheumatic diseases are willing and in a position to deal with the new media, such as video consultation. METHODS: In the middle of the pandemic in May 2020 outpatients were surveyed using a standardized questionnaire in order to document their possibilities and willingness to participate in a video consultation. The treating physicians were asked whether carrying out a video consultation was considered to be a possible and meaningful option. RESULTS: Overall, 232 patients with inflammatory rheumatic diseases were surveyed (64.7% female, average age 54.0 ± 15.2 years), seropositive (n = 58) and seronegative (n = 51) rheumatoid arthritis (RA), spondyloarthritis (SpA, n = 77) including axial SpA (axSpA) and psoriatic arthropathy (PsA) as well as collagenosis and vasculitis (CoV, n = 46). The mean duration of disease was 5.5 ± 8.2 years, whereby in 75 patients (32.3%) it was the first diagnosis. The mean disease activity (0-10, subjective patient self-estimation) was 4.7 ± 2.5. Overall, 176 patients were basically aware of the possibility to carry out video consultations (75.9%) and 166 considered that they were technically capable to participate (71.6%) but only 131 were principally willing to participate (56.5%). Logistic regression analyses showed that the willingness to participate in video consultations decreased with increasing age (ß = 0.28, p = 0.01). According to the medical estimation video consultations were thought to be principally possible for 161 patients for technical reasons (69.4%) and for 127 for medical reasons (54.7%); however, a video consultation within the framework of treatment was only considered to be meaningful by the physician for 76 patients (32.8%). CONCLUSION: Not all patients can or want to participate in video consultations and the willingness declines with increasing age. The estimation of the meaningfulness of video consultations by physicians was also limited to approximately one third of the patients surveyed. This must be taken into consideration for the future planning of video consultations.

Prediction Models for Sleep Quality Among College Students During the COVID-19 Outbreak: Cross-sectional Study Based on the Internet New Media.

BACKGROUND: COVID-19 has been reported to affect the sleep quality of Chinese residents; however, the epidemic's effects on the sleep quality of college students during closed-loop management remain unclear, and a screening tool is lacking. OBJECTIVE: This study aimed to understand the sleep quality of college students in Fujian Province during the epidemic and determine sensitive variables, in order to develop an efficient prediction model for the early screening of sleep problems in college students. METHODS: From April 5 to 16, 2022, a cross-sectional internet-based survey was conducted. The Pittsburgh Sleep Quality Index (PSQI) scale, a self-designed general data questionnaire, and the sleep quality influencing factor questionnaire were used to understand the sleep quality of respondents in the previous month. A chi-square test and a multivariate unconditioned logistic regression analysis were performed, and influencing factors obtained were applied to develop prediction models. The data were divided into a training-testing set (n=14,451, 70%) and an independent validation set (n=6194, 30%) by stratified sampling. Four models using logistic regression, an artificial neural network, random forest, and naïve Bayes were developed and validated. RESULTS: In total, 20,645 subjects were included in this survey, with a mean global PSQI score of 6.02 (SD 3.112). The sleep disturbance rate was 28.9% (n=5972, defined as a global PSQI score >7 points). A total of 11 variables related to sleep quality were taken as parameters of the prediction models, including age, gender, residence, specialty, respiratory history, coffee consumption, stay up, long hours on the internet, sudden changes, fears of infection, and impatient closed-loop management. Among the generated models, the artificial neural network model proved to be the best, with an area under curve, accuracy, sensitivity, specificity, positive predictive value, and negative predictive value of 0.713, 73.52%, 25.51%, 92.58%, 57.71%, and 75.79%, respectively. It is noteworthy that the logistic regression, random forest, and naive Bayes models achieved high specificities of 94.41%, 94.77%, and 86.40%, respectively. CONCLUSIONS: The COVID-19 containment measures affected the sleep quality of college students on multiple levels, indicating that it is desiderate to provide targeted university management and social support. The artificial neural network model has presented excellent predictive efficiency and is favorable for implementing measures earlier in order to improve present conditions.

Using daily digital photography as a form of self care: Cameras to calm, create, connect, & care

Physicians, who have been taught to put the needs of others before their own and not take time for themselves, are finally recognizing and acknowledging the importance of self care1–4 Taking a photo every day, termed daily digital photography, is a simple, accessible practice that can be easily implemented by clinicians as a practical, daily, stress-relieving, self care strategy. Even busy physicians can access their cellphones for brief self care breaks, snap, and share a quick photo and view calming nature photos.5,6 Taking daily photos is one of the quickest and most accessible self-care strategies. With over 85% of adults in the United States carrying smartphones,7 a great majority of the population has readily-available self care tools literally in their pockets (or bags). Today's phones are portable wellness devices with multiple apps that can be accessed regularly for well-being check-in's. With built-in cameras, smartphones can be used for taking stress-reducing, wellness-enhancing digital photographs. This new media technology gives anyone with a smartphone the potential of being a photographer. When linked with other beneficial activities like walking, getting out in nature, creativity, mindfulness, and connecting with friends and family, daily digital photography becomes a highly effective, creative practice to improve well-being, relieve stress, and cope with everyday challenges.8–12 The numerous health benefits of photography and taking photos have been researched in different populations. In the health field, photography has been studied with nursing and medical students,13,14 and with patients. Some patient groups studied include those with cancer,15 with HIV or AIDS,16,17 with dementia,18,19 and with mental health diagnoses.20 Therapeutic photography has successfully been used for many years with veterans in treating post-traumatic stress disorder, military sexual trauma, and other mental illnesses.21–26 During the Covid-19 pandemic, different types of photography projects were undertaken with medical and nursing students,13,14 used by photographers,27–30 and the public31–34 as supportive practices to promote connection, facilitate well-being, improve mental health, share coping strategies, and provide encouragement in challenging times. The purpose of this article is to inspire readers to take daily photographs with their cellphones as a simple, intentional, self care strategy to decrease stress and improve overall well-being. Using the built-in camera found on their readily-accessible smartphone, clinicians can calm, create, connect, and participate in daily self care by posting a photo (or more) everyday. © 2022 Elsevier Inc.

COVID-19, Anti-Intellectualism, and Health Communication: Assessing the Chinese Social Media Platform Sina Weibo.

In the digital media era, new media platforms have become the main channels for transmitting medical and health information in China. However, anti-intellectualism limits the effectiveness of disseminating health information. Therefore, in China, the government and health departments have made efforts to determine how to control anti-intellectualism to effectively disseminate medical and health information, given the situation of a global pandemic and its counter-measures. Against this backdrop, this study applied textual analysis to explore the manifestations of anti-intellectualism in network platforms. The key findings indicate that the irrational behavior of anti-intellectuals is manifested in emotional dominance, abusive behavior, overconfidence and trusting rumors. Based on these results, the authors propose some measures to balance the relationship between anti-intellectualism and health communication. The findings of the study have significant implications for improving the effectiveness of health communication in China.

‘Repackaging the emptiness': How Russian regional journalism adapts to the COVID-19 pandemic

The COVID-19 pandemic has underscored the role news organizations play in disseminating information and shaping public response to the crisis. This study adopts an ecological approach in examining Russian regional journalists' adaptations to the pandemic. Based on in-depth interviews, the study found that a worsened economic situation has increased dependence on state subsidies. Journalists avoided questioning authorities' response to COVID, with some publishing government information and others focusing on practical tips for readers. [ FROM AUTHOR]

Re-Imagining Digital and New Media Literacies in Social Work Education: A Critical Framework for Overcoming #FakeNews, Divisiveness, and Injustice

Social unrest and division within the United States has become more visible and magnified since the 2016 election of former President Trump. This unrest has been amplified by the COVID-19 pandemic and white supremist attacks across the country. Throughout this era, information has been perpetuated through systemic and cultural networks promoting pseudoscience, #fakenews, misinformation, and explicit marginalization of racial, gender, ethnic, and cultural minorities. During this time, social work practitioners and educators have struggled to counter misinformation in classrooms and practice contexts. This paper proposes a newly re-imagined framework for addressing misinformation and civil discourse in social work education through the adoption and infusion of digital and new media literacies from within a critical theory driven epistemological framework. Recommendations are provided for incorporating tools, skills, and competencies throughout the curriculum in a more meaningful way that will help the profession combat misinformation, promote civil discourse, and utilize best practices in a digitally augmented society. Only then will the social work profession be able to meet the current and future challenges and opportunities that will undoubtedly accompany the expansion of digital technologies throughout our society. © 2022 Authors.

Using daily digital photography as a form of self care: Cameras to calm, create, connect, & care

Physicians, who have been taught to put the needs of others before their own and not take time for themselves, are finally recognizing and acknowledging the importance of self care1–4 Taking a photo every day, termed daily digital photography, is a simple, accessible practice that can be easily implemented by clinicians as a practical, daily, stress-relieving, self care strategy. Even busy physicians can access their cellphones for brief self care breaks, snap, and share a quick photo and view calming nature photos.5,6 Taking daily photos is one of the quickest and accessible self-care strategies. With over 85% of adults in the United States carrying smartphones,7 a great majority of the population has readily-available self care tools literally in their pockets (or bags). Today's phones are portable wellness devices with multiple apps that can be accessed regularly for well-being check-in's. With built-in cameras, smartphones can be used for taking stress-reducing, wellness-enhancing digital photographs. This new media technology gives anyone with a smartphone the potential of being a photographer. When linked with other beneficial activities like walking, getting out in nature, creativity, mindfulness, and connecting with friends and family, daily digital photography becomes a highly effective, creative practice to improve well-being, relieve stress, and cope with everyday challenges.8–12 The numerous health benefits of photography and taking photos have been researched in different populations. In the health field, photography has been studied with nursing and medical students,13,14 and with patients. Some patient groups studied include those with cancer,15 with HIV or AIDS,16,17 with dementia,18,19 and with mental health diagnoses.20 Therapeutic photography has successfully been used for some time with veterans in treating post-traumatic stress disorder, military sexual trauma, and other mental illnesses.21–26 During the Covid-19 pandemic, different types of photography projects were undertaken with medical and nursing students,13,14 used by photographers,27–30 and the public31–34 as supportive practices to promote connection, facilitate well-being, improve mental health, share coping strategies, and provide encouragement in challenging times. The purpose of this article is to inspire readers to take daily photographs with their cellphones as a simple, intentional, self care strategy to decrease stress and improve overall well-being. Using the built-in camera found on their readily-accessible smartphone, clinicians can calm, create, connect, and participate in daily self care by posting a photo (or more) everyday.

Leveraging TikTok and other new media for optics educational outreach

New media, like the video-sharing application TikTok, are powerful tools for optics education and outreach on a large scale. Public optics outreach is crucial for spreading awareness of the industry and developing the workforce that will tackle the photonics challenges of tomorrow. This paper will cover the strategies that Edmund Optics used to build and scale a company-sponsored optics educational outreach TikTok program that currently has over 35,000 followers and receives up to 2 million views per video. The benefits of launching such a program for any company, educational institution, or national lab and key selling features to get executive buy in are also discussed. Additional benefits to launching such a program include the development of employee/student communication skills, brand awareness both inside and outside of the photonics industry, and improving brand image. With 1.4 billion global users, TikTok presents a promising platform for simultaneously reaching a large audience while targeting people who have demonstrated an interest in STEM topics. Sharing the outreach content made on TikTok across professional platforms like LinkedIn also leads to industry awareness, respect, and collaboration outside the scope of the common perception of TikTok as a casual, business-to-consumer medium. Meeting students, parents, and communities on the platforms they already use greatly simplifies building an audience for educational content. The Edmund Optics TikTok program was started as an experiment during school closures caused by COVID-19 but has now cemented itself as an integral part of the company's larger outreach program.

COVID-19 Social Media Infodemic: The New Media Literacy Level and the Ability to Recognize Fake News Among Cebu City Young Adults

The downside of the integrative aspect of the digital space is how easily fake news can propagate which jeopardized the regulation and control measures of the COVID-19 pandemic. While existing literature expounds on the nature of infodemic phenomenon, recent curiosities lack the exploration of the contributing factors that led to the inability to recognize fake news on social media as it corresponds to the New Media Literacy (NML) levels. NML allows adaptation to technological advancement as it constantly evolves with great sophistication. Anchored from this gap, the study employs a quantitative research design where 385 respondents from Cebu City-a highly urbanized city in the Philippines-were asked to answer a three-part survey questionnaire. The findings purport that a high percentage of respondents can distinguish legitimate from fake news and take proactive measures in reporting or resharing the posts. Moreover, the study reveals that the respondents have high NML levels, particularly in functional prosuming and consuming aspects, which the study probed according to the demographic factors. The salient discussion then revolves around the low critical outcomes of prosuming and consuming NML aspects to push for educational policy formulation methods with interpretive social-scientific approaches. This reinforces the post-truth lens in expanding the fields of concerns arising from the infodemic phenomenon. Furthermore, recommendatory measures are provided in the Philippine educational system- that may be reintegrated into the dimensions of policy theories for educational policy evaluation to probe different areas of improvement in the Media and Information Literacy of the K-12 curriculum.

Where Is the Way Forward for New Media Empowering Public Health? Development Strategy Options Based on SWOT-AHP Model.

(1) Background: In recent years, new media and the integration of sport and medicine have promoted the rapid integration and development of the two fields of health and, to a certain extent, the pursuit of public health knowledge and the promotion of health concepts. However, the overall development process is at an early stage and the aim of this paper is to make an empirical analysis of its development through a SWOT-AHP model and give corresponding recommendations. (2) Methods: The SWOT-AHP model was constructed to quantitatively and qualitatively analyse the four dimensions of strengths, weaknesses, opportunities and threats obtained through the Delphi method, with regard to development and to determine the strategic direction of its development. (3) Results: The strategic azimuth θ is -13.243° and the strategic coefficient p is 0.53699, in the diversification zone. (4) Conclusions: New media, as a fast track to empowering the integration of sport and medicine for health, is a field with a bright future, but its own strengths and external threats coexist and should be maximised to overcome the disruptions caused by external threats through a variety of measures.

Covering sports, when there’s no sports: COVID, market orientation, paywalls and the Athletic

This study incorporates in-depth interviews with 43 journalists from the digitally native, venture-capital-backed sports journalism organization the Athletic. Through the lens of gatekeeping and utilizing the concept of market orientation, findings illustrate how having a somewhat strong market orientation could positively impact gatekeeping processes. Data illustrated that, during the pandemic, journalists at the Athletic collaborated more and included more diversity in content. This positive result, which led to a subscription increase, is primarily due organization-level influences on gatekeeping. This study concludes with analysis on how these findings can affect journalism in general and sports journalism specifically now and after COVID-19. [ FROM AUTHOR] Copyright of Newspaper Research Journal is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Smart interaction and social TV used by Jordanian University students

The integration of the TV screen, so that it becomes a new media interaction, is one of the most significant shifts that technology has brought and is known as “social TV”. This paper examines the interaction and influence of social TV on academic performance during Covid-19. It also focuses on the link between social media usage, traditional TV, social TV, and most importantly on whether the latter has impacted on improvements in students’ academic performance in Jordan. A total of 546 university students participated in this study via online survey. Through a self-proposed model, using the PLS-SEM software, the study found that respondents understand the concept of social TV and have used it to improve their interaction with others, helping them to share their experiences and – interestingly – to improve their academic performance. Thus, the findings are discussed in relation to social media integration with social TV in educational and non-educational settings.

Female career interruption and social integration: An interaction between human capital and new media use.

Promoting the social integration of various groups provides a significant guarantee for China to achieve high-quality development. However, female workers, as the main force of the service industry, had suffered a greater occupational impact due to COVID-19 and loosened China's fertility policy in 2021. After female career interruption, the change in women's social roles and networks has aroused concern about their social integration. However, limited attention had been paid to female career interruption in existing studies about social integration. Therefore, this study developed a theoretical model to explore the relationship between female career interruption and social integration. An empirical test using data from the fourth Chinese Women's Social Status Survey of Hainan Province was applied to evaluate the hypotheses. The results indicate that there is a significantly negative correlation between female career interruption and social integration. And there is a difference among female career interrupters with different quantiles of social integration. Furthermore, the impact of human capital on the link between female career interruption and social integration depended on the type of new media use. When female career interrupters who use strong learning-oriented new media (such as learning about news, working/business, studying online, and investing/financial management) encounter human capital, the relationship between female career interruption and social integration is minimal. In contrast, this relationship is enhanced when female career interrupters who use strong amusing-oriented new media (such as online consumption, chatting, entertainment, and games) are confronted with human capital. Meanwhile, the results of quantile regression show that the secondary moderating effect of learning-oriented new media use gradually weakens with the rise of the quantile of female social integration. And so does amusing-oriented new media use. However, a moderating effect of human capital alone is not found.

On the Perceptions of Online Learning Due to COVID-19 Pandemic. Case Study: University of Foggia, Italy

Due to COVID-19, higher education institutions all over the world transitioned to online learning. The sudden and forced transition to this new learning methodology pushed the Universities to rapidly adequate to the needs, upgrading their digital platforms to comply with the new requirements. In the same way, teachers had to adapt their teaching to fit the new medium’s potentials and limitations. The final receivers of this striking change, the students, had to adequate to the novelty approach, though this process has not been painless. Several difficulties, challenges and opportunities arose in this transition process for students, and the full digital class delivery also stressed them emotively. This study explores University of Foggia students’ perceptions of the emergency online learning. The factors analyzed involved their perception about the University implementation of the online class delivery, their consideration about the future of online learning and their emotional impact in attending courses with this methodology. Quantitative and qualitative data were collected from 3,140 participants. The findings present how students have globally appreciated online learning, but they mostly prefer a blended learning approach. Furthermore, by using segmentation variables, differences emerged among the participants’ groups, indicating online learning can have great potentials, but more complex and integrated approaches are needed to fulfill the different learning needs. © 2022, The Author(s).

Generational trends in emerging media consumption: A COVID-19 scenario

Media is an essential part of human life that characterises generations. Media consumption patterns have been used in defining and labelling various media generations such as the Radio generation, Screen generation and the current Net generation. However, not much is known on the role of the emerging media in characterising the Malaysian generations, especially in the context of the COVID-19 pandemic. Guided by the Generational Cohort Theory and latest Malaysian generational cohort classification, this study was conducted with the aim of investigating media consumption patterns across different generational cohorts in Malaysia. A cross-sectional survey was conducted involving 1,526 respondents and the results demonstrate significant differences between generations. The older generations, namely the Pre-Merdeka generation (71 years old and above) and the Merdeka generation (51–70 years old) rely more on traditional media like television, radio and newspapers compared to the younger generation. The younger generations such as the Reformist generation (31– 50 years old) and the Internet generation (18–30 years old), are more adaptable to the latest media technologies such as online games, recreational apps, and online meeting apps. Due to COVID-19’s digital transformative impact, the older generations are catching up with the trend by using many emerging media such as social media and food delivery apps. The overall results indicate different media consumption patterns among different generations in Malaysia which could serve as valuable information for advertisers and marketers in planning suitable marketing strategies to effectively appeal to these generations. Ultimately, it can be used to define generations in Malaysia. © SEARCH Journal 2021.

The algorithm of nature in the age of global health and environmental crisis

The London-based multimedia artist Lisa Chang Lee, born in Beijing, China, is a representative example of exploring alternative identification in the context of the global health and environmental crisis. The conversation focuses on her artistic experiments with algorithms and digital technologies to transcend established norms of 'Chineseness' culturally and artistically. Gao Shiyu will investigate Lee's projects to question the binary distinctions between humans and non-humans, nature and culture, the East and the West. The discussion intends to show a shift in the new generation of diasporic Chinese artists' creative practices and challenge the tendency in contemporary Chinese art criticism that locates these works in large-scale, systemic and political ways.